For nonprofits with small communications teams, it can be challenging to maintain a regular publishing cadence without a central hub for planning, tracking and coordinating content activities. Barefoot PR’s Director of Strategy, Laura Schwinkendorf, will walk you through the process of building a PR-focused editorial calendar to help you establish a communications workflow, define monthly storytelling priorities and strengthen your touch points with donors and stakeholders.
Laura Schwinkendorf, Director of Strategy at Barefoot PR
Laura Schwinkendorf (she/her/hers) is Barefoot PR’s strategy guide, leading the work we do to build Communications Roadmaps for clients. Laura has an eye for opportunity and a mastery of tactics that work. As she learns about a client’s audiences and the outcomes they hope to achieve, Laura builds Editorial Calendars, Story Banks, Big Ideas and Tactical Plans to guide clients through the actions they need to take to infuse purpose into their communications.
Her approach to communications planning was shaped by a desire to seek out new ideas, experience different ways of living and stretch her comfort zone while traveling to Maui, Paris, Uganda and the neighborhoods of Denver. She brings skillful exploration to her work with clients – balancing proven recommendations with opportunities to stray from the path and try something new.
When she is not at work, Laura volunteers her time as a board member for Youth on Record, dotes on Dez the cat, and cheers on the Texas A&M Aggies alongside her partner, Michael. If you ever need a restaurant or happy hour recommendation, Laura will have one ready and she suggests walking along Cherry Creek Trail or through the Jefferson Park neighborhood to soak up the best Denver vibes.
This session is a graphic design workshop for non-designers. It’s for marketers or anyone who sometimes wears a marketing/graphic design/communications hat in your org.
If you’ve ever been to a sip and paint, that’s what we’re going for here. Just a fun, casual gathering where we can unleash our creativity and learn new graphic design tricks.
Follow along as we guide you through our Top 10 Best Canva Techniques for creating on-brand, customized print assets and create your own printed card to show off your new skills.
Jenny Mulligan is the President and Cofounder of YellowDog. This local creative studio specializes in commercial print, graphic design, branding, and marketing services for a broad suite of clients – including many nonprofits. YellowDog has been serving the Colorado community for over 18 years. Together with her husband Dan and a yellow labrador retriever, Jenny wrangles a team of creatives and tinkerers into an award-winning business. She has an abiding love for spreadsheets and designing on Canva.
This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important.
Kiersten Hill has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors.
She is a rising thought leader on LinkedIn and frequently speaks to nonprofit groups and other organizations about marketing, fundraising, board development and organizational change. This year alone, Kiersten has presented in-person and virtually for more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style keeps nonprofits coming back for more.
Kiersten, her husband Chad and their teenage son Cooper live in Seward, Nebraska, with two large dogs and one tiny cat. She has passions for leadership, networking, fundraising and nonprofit organizations.
Finding the best nonprofit website and online tools can be daunting. We often end up juggling multiple platforms, working harder to achieve less. Wouldn’t it be better if you had just one effective nonprofit fundraising website with a content management system that does it all?
Learn how to master your online presence and leverage the power of your nonprofit website. Join us for insight into technology trends and best practices, plus see firsthand why Firespring offers the best nonprofit websites.
Kiersten Hill has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors.
She is a rising thought leader on LinkedIn and frequently speaks to nonprofit groups and other organizations about marketing, fundraising, board development and organizational change. This year alone, Kiersten has presented in-person and virtually for more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style keeps nonprofits coming back for more.
Kiersten, her husband Chad and their teenage son Cooper live in Seward, Nebraska, with two large dogs and one tiny cat. She has passions for leadership, networking, fundraising and nonprofit organizations.
https://www.linkedin.com/in/hillkiersten/
Communicating without a purpose is like speaking into the void, but a communications plan built with intention can help you achieve your goals. Communications experts Cori Streetman and Sarah Hogan from Barefoot PR will walk you through the process of building a tactical communications plan to connect with and influence your target audiences all while keeping in mind the staff resources and budget you have to get the job done.
Barefoot PR
If you have a nonprofit organization in 2023, branding is a word that you probably hear often. But what does it actually entail? In this webinar, Charlyn Moss, Founder and CEO of Working Within, will give you some incredible tips and tools on how something as simple as personal branding can take your organization from good to great.
Charlyn Moss, Founder & CEO of Working Within
Charlyn is the CEO & Founder of Working Within. Working Within serves Black leaders looking to build ambitious social enterprises, and empowers others through workshops and the Working Within podcast. To date, Charlyn’s hosted guests like Wanda James, the first Black woman cannabis dispensary owner in the US, and Christiane Pendarvis, the Co-President of the Savage X Fenty brand by Rihanna on the Working Within podcast. Charlyn has previous experience in C-Suite management and strategy consulting and serves as Chief of Staff at EdSolutions, an education consulting firm. Prior to her role as Chief of Staff, she worked with Redstone Strategy Group consulting for funders in both the Education and Economic Equity fields. Her most notable project involved managing the strategy refresh for a client’s $300 million portfolio of national K-12 education investments. Charlyn received a B.S. in Business Administration with a Finance concentration from the Olin Business School at Washington University in St. Louis and was named one of two Best & Brightest Business Undergrads for the class of 2020. In the Denver metro area, Charlyn serves as President of the Young Professionals Inclusive Leadership Council for GlobalmindED and was selected as a 2022 Connect Leadership Fellow for the Urban Leadership Foundation of Colorado where she received the Richard Lewis Rising Star Award upon graduation. She has shared messages of empowerment on virtual and live stages at Washington University, the Black Boss Summit, Denver Startup Week, and the GlobalmindED Annual Conference.
Being aware of one’s own unconscious bias is important to know for following steps in creating a nonprofit that effectively demonstrates diversity, equity, and inclusion. Having a diverse board, staff, volunteers and members has shown a positive effect on the impact that a nonprofit has on the community served. Here is a personal assessment that one can take to learn of one’s unconscious bias as well as the organization’s as a tool for reflection.
Get the most out of your nonprofit marketing efforts by having a well-organized and strategic marketing plan. The seven steps in this guide will help you answer key questions, improve your messaging, and create your nonprofit marketing plan.
Positioning and branding are long term and strategic. Your organization needs to ask about its brand promise as a routine part of ongoing board deliberations.
Newsletters, whether print or email, consume more time than any other type of publication a nonprofit produces. In this article, marketing communications expert Kivi Leroux Miller challenges you to consider whether your newsletter is serving a strategic goal, and if so, to be sure it is meeting that goal.