The session will:
● Explain what target audiences are and why they matter
● Explain what it means to “meet audiences where they are”
● Define demographics and psychographics
● Cover what information is important to know about your audience, and how to obtain that information, including what different research methods are available and what are the pros and cons of each
● Explain how to identify which target audiences you should focus on and why it’s important to select your highest priority audiences
Catherine Alonzo, Founding Partner & CEO of Javelina
Catherine Alonzo is the Founding Partner & CEO of Javelina, a purpose-driven branding and marketing agency that develops and tells stories that create social, political, and economic change. Javelina helps nonprofits, political campaigns, and other organizations creating equity in their communities to build strong connections with their audiences and maximize their impact.
Originally from the UK, Catherine moved to Arizona in 2005 to complete her master’s degree in Public Administration at Arizona State University.
For over fifteen years, Catherine has been advancing the marketing and advocacy industries in the Southwest. She has been an integral part of the teams behind significant policy and communications campaigns in sectors ranging from transportation and infrastructure, to health equity and abortion rights.
Catherine’s specialty is developing unique and compelling approaches to messaging and brand development. Her ability to pull together words that connect people’s hearts and minds produces powerful results.