Volunteers who believe in an organization’s mission are 80% more likely to donate and are more likely to donate 10x more money to charities than those who do not volunteer. Subsequently, donors who participate in at least one volunteer activity increase their donor retention rate by 2.5x. Volunteers and donors go hand-in-hand, and every nonprofit needs both.
In this session, we’ll focus on how you can turn your volunteers into loyal and engaged donors by understanding what motivates your volunteers and donors, tips for segmenting your volunteers, and how to double down on storytelling to connect with your audience.
James Goalder
With almost 20 years of experience working in nonprofit technology and sales and relationship management, James brings the perfect blend of experience for his role as Partnerships Manager at Bloomerang. In addition to his work experience, James volunteers with Project Grows, a community farm in Virginia, serving on the Board and on Volunteer Nights with the organization.