Colorado Nonprofit Association

Training: PR Planning for Small Nonprofit Teams


For nonprofits with small communications teams, it can be challenging to maintain a regular publishing cadence without a central hub for planning, tracking and coordinating content activities. Barefoot PR’s Director of Strategy, Laura Schwinkendorf, will walk you through the process of building a PR-focused editorial calendar to help you establish a communications workflow, define monthly storytelling priorities and strengthen your touch points with donors and stakeholders.

Recorded 5/10/23.


Laura Schwinkendorf, Director of Strategy at Barefoot PR

Laura Schwinkendorf (she/her/hers) is Barefoot PR’s strategy guide, leading the work we do to build Communications Roadmaps for clients. Laura has an eye for opportunity and a mastery of tactics that work. As she learns about a client’s audiences and the outcomes they hope to achieve, Laura builds Editorial Calendars, Story Banks, Big Ideas and Tactical Plans to guide clients through the actions they need to take to infuse purpose into their communications.

Her approach to communications planning was shaped by a desire to seek out new ideas, experience different ways of living and stretch her comfort zone while traveling to Maui, Paris, Uganda and the neighborhoods of Denver. She brings skillful exploration to her work with clients – balancing proven recommendations with opportunities to stray from the path and try something new.

When she is not at work, Laura volunteers her time as a board member for Youth on Record, dotes on Dez the cat, and cheers on the Texas A&M Aggies alongside her partner, Michael. If you ever need a restaurant or happy hour recommendation, Laura will have one ready and she suggests walking along Cherry Creek Trail or through the Jefferson Park neighborhood to soak up the best Denver vibes.