Colorado Nonprofit Association

Training: Emotional Intelligence – How to Use EQ as a Recruiting and Retention Tool


Finding the right people for your organization and then keeping them engaged is your number one priority.  Using Emotional Intelligence tools can help you recruit and retain your most valuable resource.  This session will discuss key elements of EQ and how they apply to your culture, your recruiting efforts and engagement strategy.  We will explore how to use EQ tools to evaluate current staff, potential staff and create developmental opportunities that uplift your organization’s culture.  

Recorded 11/7/22.
Recorded 11/8/22.


Mary Ann Little

Mary Ann, an accomplished Senior Executive with an extensive background in business – large, small, global and domestic – startup and mature, is the CEO of  –Peak To Peak Business Strategies, LLC and is a certified coach.   Her company specializes in Business Coaching using proven methodologies coupled with experiences from her vast career. Based in Denver, Colorado, Mary Ann serves the US and International countries offering clients ways to work smarter, not harder.  Mary Ann is an executive coach, trainer and advisor backed by more than 36 years of executive leadership, international business development, operations, customer excellence, product management, team management and sales leadership.

 She began her career in the high- tech industry as an Account Manager for AT&T and was rapidly promoted to Executive Briefer with the AT&T Global Briefing Program.  In 1991 she was promoted to General Manager with AT&T Computer Systems managing a multi-state sales region.  The next step was the National Sales Director for AT&T Video Technology program.  Mary Ann moved to New Jersey to become the Executive Chief of Staff with an officer with AT&T Headquarters.  During the launch of Lucent Technologies, Mary Ann served in 4 marketing assignments to extend the brand in the global marketplace building the Executive Briefing Program, Consultant and Analyst Program, Trade Show & Exhibits, and Client/CEO/Business Partner Global Events. 

 In 1999, Mary Ann was promoted again to Vice President/General Manager for an AT&T/Avaya business partner – Expanets – where she built a $100M business spanning 8 states.  Upon the merger of Expanets to Avaya, Mary Ann led the sales transition and then became the Vice President for Services at Avaya.  Inside this role Mary Ann built 26  Technical Centers of Excellence to support Avaya’s largest Fortune 100 clients on a global basis.  With over 1500 engineers, Mary Ann established platforms for technical support in 16 languages.  Also with Avaya, Mary Ann took on the role as Vice President for Channels and developed channel/distribution programs for the services portfolio. 

 Upon leaving Avaya, Mary Ann was promoted again to Vice President Portfolio Management for Bank of America where she built the product management function for Information Services and managed a $1.5B contracts portfolio. 

 In 2015, Mary Ann opened her own company – Peak to Peak Business Strategies – providing executive & business coaching and business consulting.  She enjoys speaking, teaching, coaching and consulting for clients on a global basis.  Her specialties include Strategic Planning, Leadership Development, Growth Strategies and Team Building.

 Mary Ann graduated with a Bachelors Degree in Business Administration with an Emphasis in Management from the University of Northern Colorado.  She also attended The Executive Marketing Program at Columbia through her work at AT&T and Lucent Technologies.  She is trained in Change Management and LEAN through her work in Lucent and Avaya.