Colorado Nonprofit Association

Countdown to Launch: How to make sure your rebranding has impact

Description

Learn from Mission Minded founding partner Zach Hochstadt as he provides a real world walk through a successful rebranding effort. You’ll learn how to craft your organization’s messaging, train your staff, and create your own week-by-week plan for taking your brand from concept to launch.


About the Presenters

Zach Hochstadt, Mission Minded

Zach Hochstadt is a founding partner of Mission Minded, a branding firm that works exclusively with nonprofit organizations and foundations. Over the last 15 years, the Denver and San Francisco-based firm has helped over 200 nonprofit organizations share their story more effectively, create a more dynamic visual identity, and enable board members and staff better represent their organizations. Clients include Boettcher Foundation, San Francisco Opera, National Federation of the Blind, and Children’s Museum of Denver.

Suzi Mariano, Northwest Colorado Health

Suzi Mariano is responsible for all aspects of internal and external marketing and development including marketing plans/budgets, donor relations, special events, and volunteer management. She has extensive experience in media relations and communications strategies. Prior to working at Northwest Colorado Health her work experience focused on marketing, advertising and developing imaging systems for hospital pathologists. Ms. Mariano received her Bachelor of Science in Biomedical Communications from Rochester Institute of Technology in 1998.