As nonprofits, we exist to help our communities and change the world for the better. But we can only achieve these great heights if we can keep our organizations afloat and pointed in the right direction. Data may feel irrelevant or even counterproductive to such an endeavor driven by heart and soul, but the right analytics can in fact amplify the good we can do – if we develop them mindfully and intentionally. To create human-centered insights that can accelerate our change-making, we need a data strategy.
There are four core elements to a complete data strategy for nonprofits:
o Sourcing accurate, reliable data
o Selecting or designing meaningful metrics
o Producing actionable insights
o Integrating those insights into decision-making
In this workshop, we will cover the core essentials of these four steps so you can effectively start and maintain a simple yet meaningful data strategy that will amplify the impacts your organization can have. Together we will complete a worksheet that will guide you through developing your core data strategy.
Alexandra Mannerings, Merakinos
Managing a website is packed with so many acronyms that it’s easy to give up and just have an intern do it. Instead of throwing the baby out with the proverbial alphabet soup, learn how to make your website work for you – not the other way around. In this 1-hour training, we’ll define SEO (Search Engine Optimization), CRO (Conversion Rate Optimization) and talk about how they work together to improve ROI (Return on Investment). This webinar is perfect for members of Marketing & Communications, Development, Operations, and Leadership teams, or anyone who manages a nonprofit website.
Ashley Kochans, Founder of Cochans Consulting
If you have a nonprofit organization in 2023, branding is a word that you probably hear often. But what does it actually entail? In this webinar, Charlyn Moss, Founder and CEO of Working Within, will give you some incredible tips and tools on how something as simple as personal branding can take your organization from good to great.
Charlyn Moss, Founder & CEO of Working Within
Charlyn is the CEO & Founder of Working Within. Working Within serves Black leaders looking to build ambitious social enterprises, and empowers others through workshops and the Working Within podcast. To date, Charlyn’s hosted guests like Wanda James, the first Black woman cannabis dispensary owner in the US, and Christiane Pendarvis, the Co-President of the Savage X Fenty brand by Rihanna on the Working Within podcast. Charlyn has previous experience in C-Suite management and strategy consulting and serves as Chief of Staff at EdSolutions, an education consulting firm. Prior to her role as Chief of Staff, she worked with Redstone Strategy Group consulting for funders in both the Education and Economic Equity fields. Her most notable project involved managing the strategy refresh for a client’s $300 million portfolio of national K-12 education investments. Charlyn received a B.S. in Business Administration with a Finance concentration from the Olin Business School at Washington University in St. Louis and was named one of two Best & Brightest Business Undergrads for the class of 2020. In the Denver metro area, Charlyn serves as President of the Young Professionals Inclusive Leadership Council for GlobalmindED and was selected as a 2022 Connect Leadership Fellow for the Urban Leadership Foundation of Colorado where she received the Richard Lewis Rising Star Award upon graduation. She has shared messages of empowerment on virtual and live stages at Washington University, the Black Boss Summit, Denver Startup Week, and the GlobalmindED Annual Conference.