No matter your title or role, there are plenty of opportunities while working at a nonprofit organization for you to serve as a leader. Whether you are directing a board, chairing a committee, managing a team, or coordinating a project, the goal is always the same — to lead effectively.
In the vast majority of nonprofit boardrooms, the debate over whether marketing is important and appropriate for mission-based nonprofit organizations is over. There is now widespread understanding that every nonprofit organization, from soup kitchen to symphony to synagogue, must employ effective marketing precuts to reach ever-changing target audiences, build relationship, and gain the responses, resources and support necessary to sustain the cause.