Being aware of one’s own unconscious bias is important to know for following steps in creating a nonprofit that effectively demonstrates diversity, equity, and inclusion. Having a diverse board, staff, volunteers and members has shown a positive effect on the impact that a nonprofit has on the community served. Here is a personal assessment that one can take to learn of one’s unconscious bias as well as the organization’s as a tool for reflection.
Get the most out of your nonprofit marketing efforts by having a well-organized and strategic marketing plan. The seven steps in this guide will help you answer key questions, improve your messaging, and create your nonprofit marketing plan.
Positioning and branding are long term and strategic. Your organization needs to ask about its brand promise as a routine part of ongoing board deliberations.
Newsletters, whether print or email, consume more time than any other type of publication a nonprofit produces. In this article, marketing communications expert Kivi Leroux Miller challenges you to consider whether your newsletter is serving a strategic goal, and if so, to be sure it is meeting that goal.
In the vast majority of nonprofit boardrooms, the debate over whether marketing is important and appropriate for mission-based nonprofit organizations is over. There is now widespread understanding that every nonprofit organization, from soup kitchen to symphony to synagogue, must employ effective marketing precuts to reach ever-changing target audiences, build relationship, and gain the responses, resources and support necessary to sustain the cause.
Many organizations struggle with copyright rules and regulations. Learn when and how to use copyright and trademark rules to your organization’s benefit. Below is copyright information from www.copyright.gov.
Instructional template for creating press releases for your organization’s announcements.
Below is a sample media release form that may be customized for your organization to use when asking employees/those you serve to participate in media activities for the benefit of your organization.
This template offers strategies and instructions for creating or enhancing your organization’s online media room.
This template is a step-by-step guide to creating a Crisis Communications Plan specific to your organization’s needs.