Colorado Nonprofit Association

Charitable Giving Research

Charitable Giving Research

In 2014, Colorado Nonprofit Association conducted research on Coloradans’ values and beliefs about nonprofits and giving, and on the causes, connections, and actions that lead to making a donation.

The resulting study, Understanding Giving: Beliefs and Behaviors of Colorado’s Donors, includes a wealth of information about how donors make decisions to give to particular causes and organizations and how they act out those decisions.

Special Reports

Donors Who Research. 38% of donors surveyed said they researched the organization before making their most recent donation. In this article, we look at what sets these researchers apart from others, as well as the types of research they do. (The top two sources of information they mentioned: the internet and the nonprofit itself!)

Who Gives Series

Understanding Giving Series