Colorado Nonprofit Association

Marketing Manager

The Marketing Manager will be responsible for developing and executing comprehensive marketing plans to meet project goals, while managing budgets and timelines. This role involves collaborating with internal teams and external partners, providing creative direction, and overseeing content creation across digital platforms, including social media, email campaigns, and website updates. Also responsible for ensuring brand consistency for YouthPower365 and VVF, assist in marketing fundraising events, and support marketing efforts for various initiatives. The position offers hands-on involvement in a variety of marketing projects at all stages. 

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in marketing/communications or a related field.
• 3+ years of previous marketing experience at a manager level or above, preferred.
• Nonprofit marketing experience, preferred.
• Effective decision-making and strong drive to meet program deadlines and objectives.
• Great level of passion surrounding delegated projects, programs and campaigns and infectious enthusiasm in group situations.
• Effective time management and project management skills to ensure deadlines, goals and program objectives are met.
• High organizational skills and demonstrated ability to handle multiple projects and details simultaneously. Ability to multitask and thrive in a fast-paced teamwork environment.
• Ability to demonstrate self-direction, tact, diplomacy and a clear, courteous and professional manner when dealing with the public, vendors, partners and the board of directors.
• Excellent written and verbal communication skills and the ability to lead groups and present information in a solution driven format.
• Keen attention to detail.
• Willingness to work irregular and long hours as needed leading up to and during events.
• Willingness to work in outdoor conditions with variable weather.
• Ability to perform physical labor as needed.
• Proficient use of Mailchip, Google Analytics, Microsoft Office, including Word, Excel, and Outlook, and Adobe Creative Cloud, including Illustrator, Photoshop, InCopy, and InDesign.

Other Preferred Skills:

• Bilingual (Spanish) a plus but not required.
• Basic working knowledge of HTML and CSS.
• Digital marketing experience and basic understanding of Google AdWords, Adroll and other like products and platforms.
• Experience in video editing capabilities.

RESPONSIBILITIES

• Develop and execute marketing plans to achieve project goals.
• Work closely with development and other VVF departments to identify needs, and create a marketing plan to best execute.
• Manage project marketing budgets and timelines. Demonstrate fiscal responsibility for all assigned projects.
• Provide creative direction, working with external design partners, and manage in-house graphic design needs, including building emails, PowerPoint decks, and other collateral.
• Develop digital strategies and campaigns to support department goals and assist with content development and distribution across digital platforms.
• Manage social media channels for YouthPower365 and assist with VVF’s social channels.
• Build email communications for VVF corporate, development, ShowDown Town and YouthPower365.
• Keep YouthPower365 website up-to-date. This includes but is not limited to content updates, launches/upgrades, user experience assessment/improvements, search engine optimization, monitoring, and tracking.
• Activate and grow audiences across all social media platforms, including Facebook, Twitter, Instagram, YouTube, etc.
• Research and develop strategies that embrace new opportunities and keep marketing efforts at the front end of marketing developments.
• Assist with marketing needs for VVF and YouthPower365 fundraising event and galas.
• Champion the YouthPower365 and VVF brands, ensuring consistent messaging and proper brand usage across all platforms. Provide guidance and training materials to staff on correct brand application.
• Manage the organization’s supply of logo and promotional items.
• Produce end of year reporting and stakeholder decks.
• Assist the VVF marketing department across all projects, as time and workload warrant and allow.
• Effectively manage marketing contractors.
• Work with contractors to produce videos for YouthPower365 and VVF to be used in marketing efforts and at fundraising events.
• Manage VVF’s ShowDown Town marketing plan and execution.
• Assist with VVF admin such as updating letterheads, creating business cards, ordering envelopes, etc.

This job description is not an exhaustive list of duties, responsibilities, and qualifications associated with the job. Additional duties may be assigned.