Colorado Nonprofit Association

Denver Market Manager

Organization Overview:

Entrepreneurs take risks, believe they can realize their dream if they work hard, take responsibility, and act as good stewards of their resources. Today’s youth share that optimism but lack the life skills, mentorship, and work experience necessary to be successful. Based on this premise, in 2007, entrepreneur, investor, and philanthropist, Michael Holthouse founded Lemonade Day.

Lemonade Day is a national nonprofit whose mission is to help prepare youth for life through fun, proactive, and experiential programs infused with life skills, character education, and entrepreneurship. The organization offers a free program that targets kids grades K-8, with an adaptable program for all youth. Kids are introduced to entrepreneurship through real-world experiences of starting their own business—a lemonade stand— where they learn the skills to set a goal, make a plan, work the plan, and achieve their dreams. Evidence-based curriculum encourages kids to spend some on themselves for their hard work, save some and open a bank account, and share some with a charity or cause in their community.

Lemonade Day is an innovative and successful nonprofit focused on empowering today’s youth to become tomorrow’s entrepreneurs. With a national office based in Houston, in 18 years, Lemonade Day has grown to become licensed and independently operated in 100+ communities across North America, serving over 1.5 million children to date. Several of our alumni have applied their knowledge and experience to achieve their own national and worldwide business success.

Lemonade Day has grown through licensing local programs that have the right to operate and publicize it in their communities and agree to abide by branding and program standards. Community partners utilizing the Lemonade Day program include nearly 450 schools plus 75 Boy Scouts and Girl Scouts troops, 50 Boys and Girls Clubs, and 25 YMCAs and YWCAs, among others. Each community fundraises to garner financial support from local businesses, corporations, individuals, and foundations for their respective programs. National oversees all city programs and provides technical staff support for the funding of partnerships, intellectual property through creative programming, educational materials, a branded website, training, graphic design, and an annual conference (plus periodic regional market gatherings).

The annual operating budget for the organization is approximately $2 million. The revenue model is supported by philanthropic dollars and sponsorships plus earned fees through the sales of licensed programs and materials.

Job Description:

The Denver Market Manager is a key leader in driving the future growth and expansion of Lemonade Day within a large major metropolitan market. Focused on building, growing, supporting, and nurturing a sustainable regional collaboration ecosystem, this position works at a systems level to achieve educational opportunity and economic mobility for Denver Metro youth. As a mission-driven leader, the Denver Market Manager fosters meaningful relationships, infused with an entrepreneurial spirit, and supports a diversity of stakeholders and collaborates across systems to deliver transformative outcomes.

The Denver Market Manager is responsible for overseeing program implementation, daily operations, setting performance objectives, and managing efforts to establish Lemonade Day Denver as a sustainable entrepreneurial ecosystem. This position will ultimately manage recruiting, training, and support of program partners, mentors, and youth. It requires excellent organization, technological, and communication skills, the ability to work autonomously, possess experience in community coalition building, sales/fundraising, and have a willingness to provide assistance to others. Lemonade Day National is seeking an individual with extensive knowledge and experience working with community stakeholders, building robust partnerships, and activating and
mobilizing volunteers. Spanish speaking is preferred, but not required.

Led by the CEO, the national team includes 10 full-time staff. The Denver Market Manager will operate as an extension of the national staff and operate in a satellite office to drive efforts locally. While the Lemonade Day National office is in Houston, Texas, this will be a remote position, based out of Denver, Colorado. Some travel for training purposes will be a part of the job. This could include in-state and out-of-state travel as well as periodic trips to Houston. It will require driving to customers/partners within the Denver Metro Area. The position will necessitate occasional work on weekends, with the ability to adjust regular schedule to accommodate these needs, including varying start and end times depending on programmatic and event demands.

Duties and Responsibilities:

Community Program Recruitment, Onboarding, and Implementation:

• Develops near-term and long-term strategies, goals, and objectives to establish, expand, and enhance the Lemonade Day program model to partners within the Denver Metro Area.
• Defines and oversees projects needed to reach the organization’s regional targeted goals.
• Develops and implements business, programmatic, marketing, and advertising plans to support the recruitment, onboarding, and implementation of community programs.
• Develops and implements plans to recruit and train new community partners and offer ongoing support to reduce turnover and increase retention.
• Collaborates with National fundraising team to achieve local fundraising goals and ensure compliance.
• Drives innovation through collaboration network with entrepreneurship ecosystem builders.

Community Program Support and Operations:

• Creates opportunities to engage with the community and develop strategies/tactics to address local challenges while building a collective impact entrepreneurship ecosystem.
• Supports the development and implementation of new educational programs and activities, and supporting materials, based on current trends in the industry and regional territory.
• Manages the operations process and logistics of community stakeholders to ensure compliance with program standards and to maximize service to youth.
• Maintains constant communication with staff, program partners, and vendors to ensure proper operations of the region and its independently operated programs.
• Provides technical support for the various platforms used to deliver and oversee the Lemonade Day program (e.g. Salesforce, Box.com, City websites, and online store).
• Ensures program operational activities remain organized and on time.
• Monitors registration process and coordinates program materials and logistics with related vendors.
• Executes marketing strategies to generate brand awareness, gain publicity, and support growth/traction.
• Designs and organizes activities and events to build relationships and foster community.
• Plans and executes youth contests, workshops, promotional and registration events, and other related activities to engage youth, caring adults, and community partners.

General/Administrative Responsibilities:

• Develops, implements, and maintains policies and procedures and quality assurance protocols.
• Manages daily operations within a defined budget.
• Develops methods and strategies for monitoring and evaluating the integrity of organization processes and systems.
• Represents the brand in public settings and meeting with integrity, passion, and eloquence.
• Remains organized, responsive, and shows persistence to set meetings and follow-up effectively.
• Raises local funds to support program needs, as well as stewards donors for long-term retention.
• Captures program impact and creates reports to communicate status of success and annual business results to donors, board members, and community partners.
• Recruits and manages volunteer team of local “Lemon Council” Members to support program needs.

Other:

• This job description is not intended to be all inclusive and could include other reasonably related business duties that may be requested by the CEO.

Qualififcations:

Education Credentials and Skills:

• Associate’s or Bachelor’s degree in a related field.
• Minimum 5 years of relevant work experience.
• Demonstrated track record of grassroots coalition building, nonprofit program coordination, and/or youth program development and management.
• Previous experience as an educator, youth leader, or community builder is strongly preferred.
• Ability to lead with a strategic lens, pivoting seamlessly from vision to strong execution.
• Proficiency in Microsoft Office and Google Drive.
• Familiarity with the following programs preferred:
• Adobe Illustrator, InDesign and Photoshop, Box.com, Canva, Drupal, PayPal, QuickBooks, Salesforce, Survey Monkey
• Ability and willingness to learn and implement new applications/systems and establish a culture of contribution and sustainability within the local market.

Personal Skills and Characteristics:

• Focused on providing quality customer service and support for the coordination and seamless delivery of the Lemonade Day program across the region.
• Strong problem-solver, highly organized with excellent follow-up and attention to detail, ability to retain and recall information quickly.
• Self-motivated with ability to work independently and as part of a team on multiple initiatives at the same time; excellent analytical and project management skills.
• Ability to organize and prioritize work and adjust to shifting priorities.
• Excellent verbal and written communication skills.
• Positive attitude and high level of integrity.
• A strong professional presence that demonstrates skill and authenticity, thereby instilling confidence and trust in all ecosystem stakeholders.