Colorado Nonprofit Association

Director of Communications and Outreach

About Impact of Education

Impact on Education is a nonprofit foundation supporting nearly 28,000 students and 4,000 educators across 56 public schools in Boulder Valley School District (BVSD). Our mission is to support Boulder Valley public school students with community funding and resources in order to meet critical needs and eliminate opportunity gaps.

BVSD has one of the widest and most persistent opportunity gaps in the state, so we prioritize programs and investments that serve low-income and historically marginalized students. Our work engages students and empowers educators to ensure students have access to the resources they need, when they need them.

We are a small team of passionate, driven, and dedicated professionals who are committed to making a difference in the lives of students. You’ll be part of a fun and flexible environment, with a team that loves to collaborate. We believe a positive work environment is essential to success and strive to create a space where everyone feels valued and appreciated. If you’re looking for a challenging and rewarding opportunity that will strengthen the ability of BVSD to deliver excellent and equitable public education to students, we encourage you to apply to join our team.

About the Role

The Director of Marketing and Communications is a key leadership position where you’ll drive impactful storytelling and strategic outreach to amplify our mission and engage our community.

We are seeking a strategic and collaborative professional who can leverage the exceptional groundwork that has been laid to help us break through to the next phase of our organization’s evolution. Our team is small and this position is responsible for both strategic planning and execution, but we leverage external resources to help with any capacity gaps.
Impact on Education’s offices are located in Louisville, Colorado. Our staff works together in the office on Mondays and Wednesdays, with flexibility to work remotely on other days. There are times when we may work on evenings or weekends to support IOE programs and outreach events.

Key Responsibilities

• Strategic Planning
• Create, implement, and measure the success of a comprehensive marketing, communications and public relations strategy that broadens awareness of our mission and priorities, and increases the visibility of our programs across key audiences.
• Brand Management
• Oversee the organization’s brand positioning and visual identity, ensuring consistent and up-to-date messaging across all platforms and materials
• Digital Marketing
• Direct and execute digital marketing strategies, including website management, SEO, social media engagement, email marketing, and campaigns
• Content Creation
• Manage an editorial calendar and serve as the organization’s lead writer, ensuring all external communications align with the IOE’s messaging, tone and style
• Leverage and create video content for events, marketing, and social media
• Design, distribute and maintain compelling print and digital collateral, including newsletters, presentations, impact reports, brochures, press releases, and fact sheets
• In collaboration with the Director of Development, support and supervise the planning and execution of fundraising campaigns, including monthly giving, direct appeals, and peer to peer fundraising campaigns
• Special Events and Outreach
• Leverage events for branding and outreach
• Plan, manage, and oversee the logistics and communications for special events, including our annual gala and the Impact Awards, leveraging our event planner and Special Events Committee
• With IOE staff and board members, represent the organization at community events
• Media and Public Relations
• Build and maintain relationships with media outlets and execute a public relations strategy to expand awareness including creating and disseminating press releases, crafting op-eds for local news outlets, providing interview prep, and responding to media inquiries
• Leadership
• Lead our Marketing & Communications Committee, manage external contractors, and provide leadership and clear direction to IOE staff members supporting marketing and communications
• Reporting and Analytics
• Track and analyze effectiveness of marketing campaigns and communications efforts, including website and social media metrics, fundraising appeals, and overall ROI
• Budget Management
• Develop and manage budgets for both communications and outreach events

Qualifications

• Education – Degree in Marketing, Communications, Public Relations, etc. or equivalent work experience
• Experience – a minimum of 5 years of experience in marketing and communications, preferably in the nonprofit sector
• Skills – strategic thinking, strong leadership, excellent written and verbal communication, proficiency in digital marketing and design tools

Software used: Adobe Creative Suite, Asana, Canva, WordPress, FundraiseUp, Loomly, Google Suite, Microsoft Office

Desired Competencies

• Strategic vision – ability to develop long-term strategies and align them with organizational goals
• Creativity – innovative approach to content creation and problem-solving
• Interpersonal skills – strong ability to work collaboratively with internal teams and external partners
• Continuous learning – a desire to stay engaged in the constant evolution of tools and best practices

Physical Requirements

• Prolonged periods sitting or standing at a desk and working on a computer
• Must be able to lift up to 25 pounds at times