Organization Summary:
Direct Service: GIMD serves over 2,500 girls and youth each year through comprehensive, research-based programs that help girls navigate gender, social, and economic barriers and reach their full potential. We provide year-round programs to girls in kindergarten through college, delivered by trained youth development professionals in a positive, pro-girl environment.
Advocacy: GIMD is committed to advancing the rights and opportunities of all girls and young women, to eliminate the barriers girls face, and reform the systems that impede their success. We approach this work through an equity lens focused on girls’ inherent strengths and centered on girls facing multiple, intersectional challenges.
Position Summary:
The Marketing & Communications Manager will support the organization’s overall marketing & community activities to support GIMD’s mission. This position focuses on a wide range of responsibilities including internal and external communications, organizational marketing, media support, events, and social media. This role will be responsible to work collaboratively to fulfill organizational marketing needs and align the GIMD brand across departments.
Role and Responsibilities:
Internal and External Communications
Develop monthly newsletter to donors, volunteers, and families in partnership with programs department. Manage organization-wide information shared on internal communications site
Manage annual campaigns and channels for communication, such as International Day of the Girl, end of year giving, My Bold Future
Support the design approval and communications of Girl thINC Outside the Box to girls and families.
Work cross functionally to ensure all marketing materials are updated on internal sites on an annual basis
Work in collaboration with the CEO to determine media plan and assist with media briefings and partnerships
Manage communications tools and systems.
Support CEO on internal communication needs to GIMD staff
Organizational Marketing:
Manage the GIMD website to follow brand guidelines and keep content current
Update and maintain program and department collateral
Manage the content, design, and distribution of the organization’s annual report in collaboration with the Senior Leadership Team and external graphic designer
Work cross functionally to develop editorial needs for sharing information externally
Create and manage social media plan and annual calendar, collaborating with Development Coordinator on social media posts and execution
Track digital marketing metrics and provide quarterly analysis of social media platforms, website usage, and newsletter open rates
Manage marketing tools and systems.
Events
Manage the event logistics and sponsorship process of signature events My Bold Future (May) and Day of the Girl (October)
Support program events that require sponsorship and external advertising
Provide follow up event reporting for audience tracking, budgeting, and future changes
Project manage all event decisions and vendor partnerships in collaboration with the Development team
Supervisory Responsibilities: None
Qualifications
The following qualifications help ensure that the marketing and communications manager can effectively promote Girls Inc. of Metro Denver, build relationships with stakeholders, and contribute to achieving the organization’s mission.
Experience
Relevant Experience: 3-5 years of experience in marketing, communications, or public relations, ideally in a nonprofit setting.
Leadership: Experience managing teams or projects
Campaign Management: Proven track record of developing and executing successful marketing campaigns.
Skills
Strategic Planning: Ability to develop and implement marketing and communication strategies that align with the organization’s goals.
Content Creation: Strong skills in writing, editing, and producing engaging content for various platforms (e.g., social media, newsletters, press releases).
Digital Marketing: Proficiency in digital marketing tools and techniques, including SEO, email marketing, and social media management.
Graphic Design: Basic skills in graphic design and familiarity with design tools (e.g., Adobe Creative Suite, Canva)
Analytics: Experience with data analysis and metrics to measure the effectiveness of marketing efforts and adjust strategies accordingly.
Brand Management: Ability to maintain and enhance the organization’s brand and public image.
Personal Attributes
Passion for Mission: Demonstrate commitment to the mission, vision, and advocacy statements of Girls Inc. of Metro Denver
Cultural Competency: Appreciation and sensitivity for urban communities, diverse populations, cultures, and economic experiences. Commitment to the values of social justice and anti-oppression.
Creativity: Innovative thinking to develop unique marketing strategies and campaigns.
Communication Skills: Excellent verbal and written communication skills, with the ability to engage and inspire various audiences.
Organizational Skills: Strong project management abilities with attention to detail and the capacity to handle multiple tasks and deadlines.
Adaptability: Flexibility to adjust strategies and tactics in response to changing conditions or feedback.
Technical Knowledge
CRM Systems: Familiarity with Customer Relationship Management (CRM) systems and database management (e.g., Salesforce)
Website Management: Experience with website content management systems (e.g., WordPress) and basic HTML/CSS knowledge.
Media Relations (preferred): Experience with media outreach and relationship building with journalists and/or influencers
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times