Colorado Nonprofit Association

Bilingual Communications & Marketing Manager

 Mission of Focus Points Family Resource Center: To build better communities by strengthening families.  


Scope of Organization: For nearly 30 years, Focus Points has worked successfully to transform the lives of low-income and working families in Northeast Denver and beyond. Focus Points serves nearly 3,000 participants each year, most of whom are Spanish-speaking immigrants. Focus Points is strongly committed to our values around collaboration, equity, and integrity which add to our four pillars:  

· Family Support – Advancing family sustainability through classes and guidance, using a goal setting and strength-based approach. 

· Community Resources – Connecting people to resources that advance health equity, financial stability, networks, and community. 

· Education – Opening doors to success for children and adults by providing training and high-quality instruction. 

· Economic Inclusion – Driving economic stability for communities, families, and individuals by teaching new job skills, advancing careers and co-creating
businesses and social enterprises with community.


Position Summary:  

Focus Points Family Resource Center is seeking a full-time, Spanish and English Bilingual Marketing & Communications Manager with at least 3 years’
experience to join our team. This position produces and guides strategy for all external communications to program participants, donors, social enterprise
clients, and the general public, including marketing collateral, website and email communication, and social media to consistently articulate Focus Points’
mission, values and enlist support for the organization’s work. This position is 80% in-office, with the option to work one day a week remotely, as work
priorities allow.

Responsibilities & Activities

· Work closely with the Director of Development and Communications on the creation, implementation, and evaluation of short- and long-term marketing and
communication strategies for fundraising, program participation and social enterprise sales.

· Manage the development, distribution and maintenance of all print and electronic collateral including, but not limited to, the annual report, event collateral,
donor stewardship materials, program information, social enterprise advertising and newsletters and other outreach materials, in coordination with colleagues
and vendors.

· Maintain and update the websites for Focus Points and its social enterprise, Comal.  

· Update and maintain catalog of communication assets including professional-quality photos, participantsuccess stories, and videos of Focus Points’ work with
participants and the community.

· Create and monitor content for social media platforms including Facebook, LinkedIn, Instagram, and YouTube, while collaborating with departmental staff. 

· Work with Focus Points’ Public Relations contractor to support PR efforts that are in line with organizational marketing and communication strategies and serve as liaison between the Focus Points development team and the contractor. 

· Collect data and report out on key communications indicators on a quarterly basis. 

· Participate in team and staff meetings, and attend program activities and events in order to take photos and support as needed. 

· Build and maintain relationships with program staff and marketing vendors. 

· Monitor and manage online information about Focus Points and Comal, including Google Business pages, maps, etc.  

· Manage the purchase and re-stocking of organizational merch (t-shirts, etc.) 

· Manage expense reports for purchases from vendors and contractors related to communications & marketing. 

· Other dutiesas assigned   

Required Competencies

Written Communication – the ability to execute professional-quality writing assignments across varying platforms, and tailored to different audiences, in order to disperse mission-driven and uniform communication to all Focus Points stakeholders and community members. 

Bilingual Communication – the ability to understand, speak, read and write Spanish at a highly proficient level in order to implement marketing communications in both languages.  

Digital Marketing Literacy – knowledge of using common marketing software for website management, email campaigns, and social media platforms. Focus Points uses a variety of platforms, including Microsoft Office Suite Microsoft Publisher, WordPress, MailerLite, and the aforementioned social media platforms. 

Digital & GraphicDesign basic design skillsfor collateral such as informational flyers, brochures, emailand social media platform graphics. 

Relationship Building & Interpersonal Skills – collaborate with staff and participants to communicate program successes to external
stakeholders. Build relationships with all stakeholders including administrative staff, board members, volunteers, donors, participants, and vendors to create a sense of community further representing Focus Points’ mission.


Attention to Detail – demonstrate excellent project management and organization skills with the ability to prioritize multiple deadlines and timelines for deliverables. While this role will maintain a strong focus on facilitating communications that pertain directly to
fundraising activities, all organizational departments will require support to promote Focus Points programs including, but not limited to, early childhood
education, adult education, economic opportunity, and family & community development.

Resourcefulness & Initiative –approach projects and tasks with a self-starter mindset, ability to self-manage and utilize available resources while seeking guidance when necessary. 

Creative Mindset – proactively develop new ideas while soliciting appropriate staff and patron feedback in order to create relevant marketing content as the organization and community it serves evolve.

Research & Information Gathering abilityto seek out organizational and departmental information to create strong short-term and long-term digital
and written communication strategies.

Preferred Competencies 

Nonprofit Knowledge Previous experience working in a nonprofit environment to develop an understanding of nonprofit process and management. 

Bachelor’s Degree in Communications, Marketing or related field 


Diversity Statement  

Personal or professional commitment to diversity, equity, and inclusion as demonstrated by persistent effort, active planning, allocation of resources and/or accountability for diversity and inclusion outcomes. Applicant must share a commitment to anti-racist work.