Colorado Nonprofit Association

Marketing and Communications Manager

Description
This role supports the Colorado Music Festival and Center for Musical Arts, a summer classical music festival and a year-round community music school, with the goal of building our audience of music-lovers, increasing earned revenue, and inspiring first-time and repeat donations to support our mission.

Responsibilities

• Oversee organizational content plan to build awareness, increase engagement, and drive earned and contributed revenue
• Lead the development and delivery of compelling content including videos, blog posts, emails, and printed materials
• Manage local public relations efforts including writing and distributing press releases, maintaining an accurate media list, pitching stories, and managing interviews
• Collaborate with internal and external contacts to develop and manage a strategic content plan
• Manage all facets of email marketing including soliciting input from other departments, creating a schedule, writing content, designing emails, and analyzing results to improve future efforts
• With the Director of Marketing and Community Relations, ensure consistency of brand voice across all public-facing materials
• Devise organizational social media and content strategies and manage activities on key platforms as determined; ensure materials are always edited and accurate
• Maintain accurate and compelling content on websites, identify areas of improvement, and serve as primary contact with web developers
• Manage annual Festival program book to ensure that all content is strategic and accurate, content from other departments is received on schedule, and final product is delivered on time and free of errors
• Work closely with Director of Marketing and Community Relations and Director of Development to develop fundraising communications
• Lead the development of impact stories to support marketing and fundraising efforts including interviewing constituents, identifying key impacts, writing stories, and identifying appropriate outlets for distribution
• Ensure that all marketing, communications, and fundraising materials are error-free
• Manage the delivery of marketing and communications campaigns that identify and communicate with key customer and donor segments, deepen engagement, and optimize earned and contributed revenue
• Provide project management and organization for the department as well as cross-departmentally, ensuring that deadlines are met
• Lead marketing and communications efforts to bring in new audiences for educational programs, concerts, and other events
• Manage the delivery of assets for corporate sponsorships and community partnerships
• Maintain key performance indicator (KPI) dashboard and provide analysis of the data to optimize marketing and communications strategy
• Establish and document best practices for the creation and implementation of marketing and communications plans

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• 5 years professional marketing communications experience, preferably in the non-profit industry
• Proven experience in development, implementation, and measurement of integrated marketing and communications plans
• Internally motivated
• Excellent writing skills
• Highly organized and dependable
• Able to work efficiently and manage multiple deadlines
• Demonstrate initiative and proactivity in seeking new opportunities and solutions
• Interest in continued learning to remain up to date with industry/market trends 

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Equal Employment Opportunity (EEO) Policy
CMF&CMA is an equal opportunity employer. We do not practice any type of discrimination in making employment decisions. It is the policy of CMF&CMA to abide by employment practices and policies that are based on skill, ability, performance and in rare occasions, tenure of our employees. We consider irrelevant to any employment decision race, religion, national origin, ancestry, creed, disability, marital status, medical condition, political affiliation, United States veteran status, family responsibilities, age, sex, sexual orientation, or any other characteristic protected under federal, state or local law. CMF&CMA’s policy regarding equal opportunity applies to all aspects of employment, including recruitment, hiring, job assignments, promotions, working conditions, scheduling, benefits, wage and salary administration, disciplinary action, termination, and social, educational, and recreational programs.