Colorado Nonprofit Association

Social Media Coordinator

Job Title: Social Media Coordinator

Location: Denver, Hybrid

Terms: Full-Time

Reports To: Marketing Manager

CDLE COMPS Order: Non-Exempt

Company Overview

Colorado Ballet Company is a Denver-based non-profit organization celebrating 62 years of excellence. The company’s mission is to present exceptional classical ballet and contemporary dance through performances, training, education, and community engagement. With Artistic Director Gil Boggs at the helm, Colorado Ballet presents over 50 performances annually to sold-out audiences in the 2,080-seat Ellie Caulkins Opera House. The Raydean Acevedo Colorado Ballet Academy serves over 1,200 students annually, and the Education and Community Engagement programming reaches over 35,000 contacts in 300 schools and organizations annually.  

Position Overview 

The Social Media Coordinator supports Colorado Ballet’s marketing objectives by overseeing content creation, platform management, and detailed analytics tracking of Colorado Ballet and the Raydean Acevedo Colorado Ballet Academy’s social media channels. In addition, this role assists with various marketing initiatives throughout Colorado Ballet’s season, including cataloging and backing up marketing assets, overseeing and executing the advertising plan for Colorado Ballet Academy, and other duties as assigned. The Social Media Coordinator reports to the Marketing Manager and works collaboratively with Colorado Ballet’s marketing team and other departments to plan marketing efforts and social media content that will promote various programs and initiatives at Colorado Ballet. This position will collaborate with the Marketing Manager to facilitate and implement cross-departmental social media requests. This is an entry-level marketing position.

Key Duties and Functions

 · Oversee strategy and content calendars for Colorado Ballet and Colorado Ballet Academy’s social media channels, including organic and paid content creation and Colorado Ballet Academy’s annual digital advertising campaign. 

· Develop creative content and copy for Colorado Ballet and Colorado Ballet Academy’s social media platforms, including Instagram, Facebook, TikTok, Threads/X, and LinkedIn. 

· Assist the Marketing Manager with various projects throughout the season, including submitting photos, public relations activities, and proofreading/editing copy for various marketing and program activities. 

· Oversee the collecting, organizing, and cataloging of all marketing assets, including photos and videos. 

· Assist with backing up all marketing assets.  

· Assist in coordinating content for printed programs, publications, and collateral. 

· Track and report analytics for social media channels. 

· Maintain project management system and content calendar. 

· Manage online event calendars and other marketing projects as needed

Position Requirements

 · At least one year of experience managing a professional business’s social media channels and generating content from ideation to execution. 

· Experience in growing social media audiences. 

· Excellent verbal and written communication skills focusing on concise writing, creative content creation, and excellent attention to detail. 

· Experience in Adobe Creative Suite, Canva, Asana, Meta Business Manager, and Microsoft Office highly preferred. 

· Proven ability to work in a highly collaborative and fast-paced environment. 

· Ability to foster relationships and collaborate cross-departmentally and with company dancers. 

· Ability to organize and prioritize multiple projects and meet deadlines. 

· Able to consistently deliver high-quality work. 

· Associate’s degree in marketing, communications, public relations, or other related field preferred but may be supplemented with other relevant experience. 

· Must be passionate about non-profit arts, performing arts, dance, and cultural organizations. 

· Professional photography and videography experience a plus. 

· Candidates with a knowledge of ballet or other dance styles preferred.