Colorado Nonprofit Association

Marketing Manager

WHAT WE DO

ActivateWork is a talent solutions organization that transforms driven individuals into highly skilled and valued team members. Our rigorous recruiting, advanced training, curated matches, and professional skills coaching prepare our graduates to thrive in their careers.

The mission of ActivateWork is to empower Coloradans by training, launching, and coaching the next generation of technology superstars. We are a fast-paced, dynamic team working to fuel opportunity, growth, and prosperity in Colorado by nurturing a vibrant talent ecosystem. Learn more at https://www.activatework.org

THE OPPORTUNITY

We have an immediate opening for a passionate, roll-up-your-sleeves marketing manager with specific skills in digital marketing and communications. This position plays a critical role in the growth and success of our organization. As our marketing manager, you will drive awareness of the ActivateWork brand while supporting each department with marketing activities to achieve strategic goals. The marketing manager ensures consistent execution of our brand message, voice, and creative look and feel.

Note: This role is a hybrid position requiring a minimum of 3 days a week in our Denver office.

PRIMARY RESPONSIBILITIES

Own the Digital Presence: You’ll develop and manage our digital marketing strategy and optimize our digital marketing channels to reach new audiences and keep our current followers and partners engaged.

• Develop and execute an annual content calendar and marketing plan to drive awareness and engagement across target audiences.
• Create and implement digital marketing campaigns to attract prospective learners and employee partners.
• Implement all aspects of social media marketing – content development, execution, and measurement.
• Develop and implement a plan to optimize SEO.
• Manage content updates to the ActivateWork website.

Manage Creative Development: You’ll ensure the ActivateWork brand has a consistent presence across all marketing communication touchpoints.

• Develop a marketing toolkit of templates for various marketing communication tactics.
• Support leadership and other teams in creating marketing materials (e.g., presentations, flyers, and one-pagers) to support business development and audience engagement.
• Oversee external creative resources as needed.

Support Development Activities: You’ll help the organization achieve its overall fundraising and development goals through event coordination and community engagement.

• Assist the Senior Director of Growth and Impact in the execution of hosted fundraising events.
• Execute plan for off/online fundraising related to key fundraising campaigns (e.g. Colorado Gives Day).

Increase Brand Exposure: You’ll work with senior leadership to create opportunities for earned media exposure.

• Collaborate with external media relations resources to identify speaking engagements, interview opportunities, and authored article placement.

Collaborate & Coordinate: You’ll work closely with our Learner Success and Talent Solutions teams to develop annual and ad hoc marketing activities to help them achieve their acquisition, retention, and engagement goals.

• Collaborate on an annual marketing communications plan that maps to specific targets and goals.
• Provide ongoing marketing support to meet specific challenges and needs.

PREFERRED SKILLS

• Strong knowledge of social media marketing
• Working knowledge of MailChimp and similar platforms
• Experience working with Canva (or other creative development software)
• Experience managing relationships with external marketing partners
• Understanding of digital campaign measurement

BONUS POINTS

• Experience in workforce development or education-based marketing
• Hands-on experience in content creation, video production, graphic design, or public relations
• A strong understanding of SEO, Google Analytics, or similar digital marketing tools

DESIRED CHARACTERISTICS

• Creative Thinker: You have a passion for creative marketing and know how to craft compelling content that inspires action.
• Self-Driven: You take initiative and make things happen with minimal supervision
• Tech-Savvy: You know your way around digital marketing tools (think: social media platforms, email marketing software, and basic analytics tools) and have a knack for keeping up with trends.
• Agile Mindset: You can move and learn quickly and thrive in a multidimensional role.
• Storyteller Extraordinaire: You can turn complex information into clear, engaging, and memorable stories that make people care.
• Detail-oriented: You can manage the minutia.
• Mission-Driven: You’re excited about working for a nonprofit.
• Collaborative Spirit: You love working as part of a dynamic team and are excited to contribute to a startup environment.

WHY YOU’LL LOVE THIS JOB

• Impactful Work: You’ll play a key role in telling our story and helping people transform their careers.
• Startup Vibes: Be part of a fast-paced, agile, and supportive team where creativity is encouraged, and every day is different.
• Room to Grow: As a growing nonprofit, there’s plenty of room for you to take ownership of new projects and grow your career.