In a perfect world, nonprofits wouldn’t have to spend time and energy crafting persuasively powerful marketing strategies to drive donations. Unfortunately, thanks to the millions of other nonprofits out there, existing is no longer cause enough; if you want to attract and retain donors, you need to have a foolproof marketing plan in place. The good news is, you don’t have to be a marketing guru to get results from your efforts. What you do need, however, is some know-how of what your marketing plan should entail.