Colorado Nonprofit Association

Donor Email Marketing Manager

ABOUT THIS ROLE 

This role is a member of Water For People’s Donor Impact (fundraising) Team and acts as the lead for managing the organization’s CRM, Engaging Networks. As part of Donor Engagement sub-team, this Manager drives effective donor communication and engagement through email channels.  

 IN THIS ROLE YOU WILL  

• Acts as the lead for the CRM system and ensures security best practices to support donor journeys and donor prospect pipelines. 

· In collaboration with Director of Donor Engagement, develops and implements strategic email marketing campaigns to reach and connect with target audiences including new donors, base of the fundraising pyramid donors ($1-$999), monthly recurring donors, mid-level donors who give $1,000-$9,999, peer-to-peer fundraisers and prospective donors.   

• Manages donor-specific email campaigns, including activation, recognition, and special giving days like Giving Tuesday and Colorado Gives Day.   
• Monitors and analyzes the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates, including key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI. 

· Coordinates with Donor Database Information Specialist on creation and management of donation forms. 

· Updates website content as needed.  

• Leads on creation of annual Thank You video for supporters collaborating with Communications sub-team. 
• Ensures the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations. 

· Partners with direct response marketing agency to create coordinated and collaborative fundraising marketing campaigns.  

• Develops and executes end-to-end email marketing campaigns, from conceptualization to delivery and analysis including email building, segmentation, deliverability, and performance tracking. 
• Creates engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. Sources this content in collaboration with Communications sub-team. 
• Develops, segments and manages email lists, ensuring accurate targeting and personalized communication based on donor demographics, preferences and behavior. 
• Identifies opportunities for email optimization and implements A/B and conditional content testing to analyze performance metrics to optimize campaign effectiveness and engagement rates. 
• Partners with Donor Engagement sub-team members to drive participation on Water For People’s peer-to-peer fundraising platform including backend management, communication and support for fundraisers, coordination of content creation for branded items, and overall strategy for peer-to-peer engagement.  
• Manages e-card system and Supporter Hub functionality which is part of CRM.   
• Stays updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.  

Don’t meet every single requirement but you are excited about this role? Water For People is committed to building a diverse, inclusive and authentic workplace, so we encourage you to apply even if your past experience does not align perfectly with every qualification listed above.